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Good website design can mean the difference between strong and weak online traffic and sales. What follows are some of the elements of outstanding website design Cleveland Ohio style.  

Before interested users even get to the website, a search engine optimized (SEO) site draws them in via strong search result visibility or pay per click (PPC) positioning. SEO improves the visibility of your website on search engines like Google or Bing, while PPC positions clickable website advertisements at the top of search results on these search engines based on keyword phase bidding.

Nurturing an intuitive look and feel 

Once users land on your transformed homepage they tend to feel right at home, since a well-designed business website will have an intuitive look and feel to it. Users know exactly where to go to get the information they need, leading to the exact category and product or service they’re looking for. The website shares compelling success stories, reviews and testimonials about how you’ve helped customers and made their lives easier. In other words, your website needs to be the focus of all your online marketing activity. It’s your company’s digital storefront, information kiosk and sales pitch super salesperson combined in one streamlined format that provides end-to-end links to mobile apps, social network sites and more. 

Transforming your current website to this degree will require a phased transformation. At Proximity Marketing, a leading website design Cleveland Ohio player, this begins with a site audit to understand your current performance, as well as the creation of a sitemap. The sitemap is a collaborative effort between you and Proximity that lays out the structure and navigation elements of the site. It also incorporates any special tools and functionalities requested. Proximity will also assist with website content development if needed. 

Collaborate design 

Before presenting mock-ups, your Cleveland Ohio website design company will get to know your design preferences and timeline expectations. You both review milestones throughout the project to ensure the finished product remains true to your vision. Once the design and content elements are complete, your new website is launched. After the site goes live, we train your staff on posting content and any other routine website updates you want to do. 

Learn more about Proximity Marketing’s website design process or contact us to talk about your specific project.  

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Beth is our VP of Digital Marketing Strategy who, besides drinking a ridiculous amount of coffee, helps clients generate more business. Whether they’ve partnered with Proximity Marketing for a decade or just joined the family, Beth helps clients achieve success and achieve measurable results.

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