Whether your business is B2B, B2C or non-profit… operates locally or globally… and offers products, services or both… there’s a good chance that you’re competing in a saturated online market. Your company’s website is often times the first impression a customer will have of your business, and unfortunately, it’s all too easy for them to leave and never come back. By integrating elements such as SEO, content marketing, usability and conversion rate optimization you can leverage your website as part of your digital marketing strategy – turning increased visibility into sales!
To help, Proximity Marketing has created a free downloadable e-book called the “4 Must Haves To Turn Your Website Into a Lead Generation Machine.” In this e-book, we outlined the steps you need to get your website in front of your target audience, increase your brand awareness and grow business.
Here’s a sneak peak of what you’ll find inside the e-book:
In this e-book we review/you’ll learn:
- Why Search Engine Optimization (SEO) is the #1 must-have for any business that is looking to capture more online sales and leads.
- How to find that perfect balance between your site’s design and how it functions (and why that’s so important).
- What having a content marketing plan means for reaching your target audience and turning them in to leads.
- How to optimize your lead capture forms and landing pages to get the information you need from potential customers.
In addition, we’re also publishing a series of posts that will break down these steps individually to help you prepare your website to perform better and produce results. Ready to get started? Download our whitepaper here to learn more about what your website needs to perform as a lead generation tool. Also, keep a look out for our series of blog posts or follow us on linkedIn to receive more information and additional offers.