Content comes in many different forms from blogs and pictures to videos and product descriptions. So, determining what is right for you is one of the first things you need to do. Yet, not only determine what’s right for you,…
It has been widely tested to see just how many points of contact it takes for an inquirer to become a lead, and then to become a customer. Whichever study you see, the answer is rarely ever just one or…
It’s about them, not you. It’s marketing at its heights, targeted to an audience, and then telling a story. It’s called content marketing. And it’s about switching your focus -- realizing people aren’t searching for you, they're searching for solutions…
Whenever someone asks, "Should I outsource my social media?" I respond, "Well, maybe you shouldn't."Yet, there’s two factors to consider before deciding whether or not you should outsource. Two Factors To Consider When Deciding Whether or Not to Outsource Social…
First 3 Steps for Creating a long term seo strategy It's a new year and you have a renewed commitment to your online marketing efforts. Your business needs to gain new visibility, new web traffic, and new leads, right? In the…
Building a website is hard. But, creating content for a website is harder because you can do one of two things: 1.) You can burry your head in the sand, and hope you find a magic genie while you’re down there;…
Recently, a friend of mine asked about website strategy and my thoughts on how she could improve her site. And, a couple of basic questions arose: 1) What exactly is a content management system (CMS)? 2) Do I need to…
Creating an SEO strategy, optimizing a website, writing content and distributing a continuous content schedule are big undertakings. To accomplish these in-house, you need to have employees trained and ready for the task. Beyond tactical execution, this task requires a…
Social media is one the most direct methods of communication. As we move towards an “always plugged-in” society, the ability to reach clients through their personal devices creates the need for businesses to engage in social media marketing. While not…
The Average Cost of Pay per Click (PPC) Pay-per-click marketing can be one of the most effective components of your web marketing strategy. If you’re not careful, however, it could also be one of the most costly. The cost of…
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