An effective pay-per-click (PPC) agency can help your company quickly realize measurable results from paid search advertising. Unlike other search marketing strategies like search engine optimization, which can take months or years to produce quality traffic and leads, PPC can deliver faster results if you do it right.
PPC or paid search advertising inserts ads on search engine results pages that tie in with what the user is seeking. For example, Google Ads presents both organic search results and paid results from companies that participate in products and services related to the search. With paid search, businesses can bid on search query phrases related to their products or services and only pay when a user clicks on the ad.
PPC agency services in Cleveland
Proximity Marketing offers PPC agency services in Cleveland that specifically address how to conduct a successful paid search campaign. Elements of this approach include:
Zero in on your goals. Research and define appropriate keywords that target your goals and make recommendations based on your budget and lead volume expectations.
Get creative. This involves writing and designing the most effective ads that attract engagement.
Boost sales conversion rates. Develop custom landing pages that give users exactly what they’re looking for – engaging content and a clear call-to-action that aligns with their PPC campaign goals.
Plan, do, check, act. Once in place, Proximity Marketing continues to optimize campaigns, refining keywords, budgets and placements to get the most quality results for your budget.
The exacting benefits of a PPC strategy
While some other digital marketing approaches produce unclear results when it comes to tracking leads and dollars back to each advertising campaign, a well-executed PPC campaign provides precise measurability. Our paid search experts can share exactly which keyword phrases and campaigns are producing the best return on investment so you can make informed decisions in growing your marketing efforts.
We at Proximity Marketing understand the intricacies of PPC success, which means you get more paid clicks at a lower cost and higher ROI per click. But we also deliver a lot more. We take the time to understand your business and your customers and can translate that knowledge into actionable multichannel strategies you can pursue to drive long-term online growth quickly and sustainably.