MORE THAN JUST BELLS AND WHISTLES
(WE FOCUS ON REVENUE GROWTH)
Your growth depends on the ability of your marketing firm to clearly communicate and execute strategy. When you need to grow leads, expand your customer base and boost your revenue, we create tactics to achieve results. Our Cleveland digital marketing team listens to what you say and transforms it into an actionable marketing plan.
Discovery & Business Analysis
In order to best serve your needs, we create a personalized strategy that will work for your specific organization. To do that, we need to get familiar with your business’s capabilities, key differentiators, competitors, target audience, current/expected ROI, and marketing initiatives. Knowing these key growth areas, your process, and audience help us to collaborate with your team on a strategic plan that caters your messaging to your target market.
Creation of a Strategic Plan
After our first meeting, it’s time to hit the ground running. Our team of website, content marketing and social media experts come together to create a customized strategy for your business goals. Depending on your program, we develop our research into a 6, 12 or 18 month plan. We couple our experience and proficiency with industry tools and best practices to make sure your plan is always at the cutting edge.
Custom / Rapid Execution
Now it’s time to put everything in motion. We present a strategic plan that may incorporate: scheduled content (such as product/service pages, blogs and case studies), targeted email campaigns, search engine optimization, paid search advertising, social media campaigns, and website updates to continually align with sales and marketing initiatives.
Transparent Analytics Measurement & Reporting
Like any business initiative, assessing the outcomes of our work is necessary for overall success. If you started offering a product, would you just continue to produce it without looking at how it has sold or whether it was a success or not? No? We don’t either. As conversion optimization experts, we track leads and report on other key performance indicators (KPIs) relevant to your business, including: leads generated, website traffic, and social media engagement.
Refine for Revenue Growth
Your digital marketing strategy is in place and tracking for success has begun. Now what? A plan without action is really just a dream. We scale your strategy if needed and continue to grow your revenue. Your feedback is key to program achievement so we’ll ask questions along the way: How many qualified leads turned into sales? When you speak with prospects, are you asking and recording how they found you? We can track people going to your website, filling out forms, etc., but your involvement helps us track sales and quality conversions.