GENERATING LEADS AND SALES FOR B2B COMPANIES
Clients choose to partner with Proximity Marketing because we get results in the form of new leads and sales. After 20+ years in business, our success stems from understanding B2B industries and knowing how to connect with online audiences. We’re committed to expanding your company’s success.
From accounting and financial services to manufacturing companies, we help those companies attract potential buyers and convert them into sales leads. You are innovators, engineers and problem solvers at heart. Your story is unique, and possibly decades old, but how convincing is your brand? We will partner with you to capitalize on your biggest asset – knowledge – to generate the right leads and new business.
DIGITAL MARKETING SERVICES
More Than 20 Years of Marketing in Brunswick and Northeast Ohio
Having partnered with hundreds of businesses in Brunswick and throughout Northeast Ohio, our digital marketing team has a proven method for driving revenue growth. Below is a list of our core services, including website design and SEO. Need something else? Just ask, we’ll have you covered.
CONTENT MARKETING
Content marketing is an intentional strategy for developing content that is meaningful and applicable to your potential buyers.
Great content marketing can position your brand as a problem-solver to customers – establishing trust and authority. Once we understand your target audience, our team develops a plan that includes the content readers care about, shared through the right channels.
Your strategy might include:
- Blogging
- Case studies
- Video
- Infographics
Search Engine Marketing (SEO)
More than a trending topic, Search Engine Optimization (SEO) is a huge component to your online success.
With daily practice, research and continuous learning, Proximity understands the elements impacting your website’s organic ranking in search engine result pages.
Our strategy might include:
- Inbound links
- On-page optimization
- Keyword rich content development
Lead Generation
In order to find qualified leads, it’s important that you can have an open dialogue with valuable potential customers.
Through offers such as case studies, guides, or free consultations, Proximity leverages your offering to attract leads to your website.
We consider these techniques:
- Email marketing
- Web development
- Pay-Per-Click marketing
Web Design & Development
From building a site from the ground up to giving your online brand an updated look, our agency has the experience and skills to deliver.
As your company’s first impression online and extension of your sales team, your website must communicate your unique business value and perform at its best. While style matters, a site designed with the right message and purpose is what will win sales. With a results-focused approach, we create websites equipped to capture your customers across desktop and mobile devices.
Our process begins with:
- Website and user experience audit
- Persona development
- Sitemap
PPC Campaigns
Paid search campaigns deliver a number of results for clients, including more impressions, clicks, and ultimately, qualified leads.
We develop ads and PPC specific landing pages with the ultimate goal of generating targeted leads. Paid ads are an efficient method for quickly increasing visits to your website.
Proximity can lead your campaign to success with:
- Keyword research
- Effective ad copy
- Landing page development and testing
Landing Page Optimization
Guiding potential leads to an optimized landing page ensures they’re viewing the specific information and content.
Whether you’re featuring a new product, sending a monthly newsletter, or offering an educational guide, a landing page is the ideal solution for informing visitors and capturing their information.
Landing pages can be integrated with other digital strategies such as:
- Email marketing
- Pay-Per-Click marketing
- Social Media
EMAIL MARKETING
From monthly newsletters to new product offers, email marketing successfully keeps your brand top of mind for customers.
Using creative and targeted email campaigns, we reach customers and leads with important information about your company and industry.
Proximity can create email marketing campaigns from beginning to end, including:
- Writing content
- Email design
- Managing your list
- Campaign scheduling and deployment
LEARN ABOUT OUR APPROACH
We’re dedicated to providing Brunswick companies with an actionable marketing plan. Our approach includes:
- Discovery & Business Analysis
- Creation of a Strategic Plan
- Custom/Rapid Execution
- Transparent Analytics, Measurement & Reporting
- Refine for Revenue Growth
Social Media Management
It’s important to speak to your customers on the networks where they’re spending the most time.
An essential component to your overall marketing strategy, these channels allow you to reach potential customers through organic or paid campaigns. For every client’s social media strategy, Proximity curates content from reputable sources, posts content regularly and engages with your audience.
Proximity will:
- Create social content
- Interpret analytics
- Manage paid campaigns
Learn More