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Clearly identifying the Key Performance Indicators (KPIs) that matter the most to your business is essential for driving success and maximizing ROI. Whether you’re a small startup or a large enterprise, monitoring the right metrics can provide valuable insights into the effectiveness of your marketing strategies.  

Below we share 10 KPIs that we monitor for many of our clients – some of which are categorized by specific marketing tactic.  


Customer Leads: This KPI measures the number of potential customers who have shown interest in your products or services. Tracking leads allows you to assess the effectiveness of your lead generation efforts and identify areas for improvement in your marketing campaigns. Lead sources include website form submissions, phone calls, emails, referrals, forms or messages through 3rd party platforms, etc.  

Conversion Rate: Conversion rate measures the percentage of website visitors who take a desired action, such as making a purchase or filling out a contact form. A high conversion rate indicates that your marketing efforts are reaching the right audience for your products/services and are effectively driving customer actions. Lower conversion rates could mean that your products require a longer sales cycle, or perhaps your marketing is reaching the wrong people.  

Customer Lifetime Value (CLV): CLV quantifies the total revenue a business can expect from a single customer over the duration of their relationship. Understanding CLV helps businesses prioritize customer retention strategies and allocate resources effectively to continuously provide value and build strong customer relationships. So much emphasis is put on generating a new business leads. It’s important to calculate what they value of that new customer COULD be over 5 or 10 years if they are nurtured. 


Search Engine Rankings: Monitoring your website’s search engine rankings for relevant keywords is crucial for assessing your visibility and competitiveness in organic search results. SEO is often a key component of a business’s lead generation strategy because it’s focused on reaching prospects when they are actively searching for solution. Improving your search engine rankings can lead to increased organic traffic and leads. 

Organic Website Traffic: Organic website traffic refers to visitors who find your website through unpaid search results. Tracking organic traffic helps gauge the effectiveness of your SEO efforts and assess the overall health of your website’s online presence. 


Cost per Lead (CPL): CPL measures the cost of acquiring a single lead through marketing efforts. By calculating CPL, businesses can evaluate the efficiency of their paid search advertising and optimize their budget allocation for maximum ROI. 

Return on Ad Spend (ROAS): ROAS quantifies the revenue generated for every dollar spent on advertising. This metric helps businesses evaluate the profitability of their advertising campaigns and make data-driven decisions about where to allocate their advertising budget. ROAS is obviously easier to assess for e-commerce businesses. For products with a longer sales cycle, tracking ROAS can take months or years to realize.  


Open Rate: Email open rate measures the percentage of recipients who open an email campaign. A high open rate indicates that your email subject lines are engaging and relevant to your audience, while a low open rate may signal the need for optimization. 

Click-Through Rate (CTR): CTR measures the percentage of email recipients who click on a link or call-to-action within an email campaign. Tracking CTR helps assess the effectiveness of your email content and identify opportunities to improve engagement and drive conversions. 


Average Engagement Rate: This KPI measures the level of interaction (likes, comments, shares) your social media posts receive relative to your total number of followers. A high engagement rate indicates that your content resonates with your audience and helps foster a sense of community around your brand. 

By consistently monitoring these 10 KPIs, businesses can gain valuable insights into the effectiveness of their digital marketing efforts and make informed decisions to optimize performance and drive growth. Remember, the key to success lies in understanding which metrics matter most to your unique business goals and objectives.  

As always, Proximity Marketing is here to help you navigate the digital marketing waters with customized programs that address your goals. Ready to have a conversation?

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Beth is our VP of Digital Marketing Strategy who, besides drinking a ridiculous amount of coffee, helps clients generate more business. Whether they’ve partnered with Proximity Marketing for a decade or just joined the family, Beth helps clients achieve success and achieve measurable results.

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