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From email to laptops, tablets, mobile devices, the cloud and more, just about everything we touch at work involves the use of technology. In fact, we rely on it so much that it can be impossible to do our jobs without it. For those who work in Marketing, our dependence on technology can easily create confusion about who to call for support when we experience issues with it. Do we call our Digital Marketing Agency or our IT Department? To answer that question, lets first take a look at the definition of a Digital Marketing Agency. Then, we’ll list some common issues that require either IT or Agency support. 

Definition: Digital Marketing Agency 

A Digital Marketing Agency is a company that provides numerous professional marketing services to both B2B and B2C clients. These digital marketing services include, but aren’t limited to: 

  • Search engine optimization (SEO) 
  • Website design and management 
  • Social media marketing 
  • Content marketing 
  • Email marketing 
  • Digital advertising

Unlike IT Departments, Digital Marketing Agencies don’t manage their client’s computer networks nor IT help desk activities. Rather, like other departments such as HR, Engineering and Legal, they use technology as a tool to get their work done. For Digital Marketing Agencies, their toolbox is full of subscription-based software and apps that enable them to help their clients:

  • Drive sales
  • Generate demand
  • Generate leads
  • Engage with customers
  • Build brand awareness
  • Strengthen customer loyalty
  • Collect and analyze marketing data
  • Much more

Here are a few examples of who to call the next time you need support with certain issues.

Contact your IT Help Desk if:

You experience problems with your email.

You cannot access your Intranet.

You cannot access your website when you are logged into your company’s computer network, but you have access to it from your personal phone and other devices that are not connected to the network.

You cannot access cloud-based services that are managed by your company. These might include file sharing platforms, video conferencing, CRM systems, etc.

You receive a suspicious email – always follow your company’s cybersecurity policy.

Contact your Digital Marketing Agency if:

Contact your digital marketing agency if your Agency oversees the maintenance and updates for your website and: 

You do not have access to it from any device – both on and off your company’s computer network.

Links on your website do not work or they are misdirected.

You suddenly stop receiving inquiries from your website’s forms.

If you follow these simple tips, you will be ready to navigate most potential issues that you will experience and, more importantly, get them resolved quickly.   

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Beth is our VP of Digital Marketing Strategy who, besides drinking a ridiculous amount of coffee, helps clients generate more business. Whether they’ve partnered with Proximity Marketing for a decade or just joined the family, Beth helps clients achieve success and achieve measurable results.

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