From email to laptops, tablets, mobile devices, the cloud and more, just about everything we touch at work involves the use of technology. In fact, we rely on it so much that it can be impossible to do our jobs without it. For those who work in Marketing, our dependence on technology can easily create confusion about who to call for support when we experience issues with it. Do we call our Digital Marketing Agency or our IT Department? To answer that question, lets first take a look at the definition of a Digital Marketing Agency. Then, we’ll list some common issues that require either IT or Agency support.
Definition: Digital Marketing Agency
A Digital Marketing Agency is a company that provides numerous professional marketing services to both B2B and B2C clients. These digital marketing services include, but aren’t limited to:
- Search engine optimization (SEO)
- Website design and management
- Social media marketing
- Content marketing
- Email marketing
- Digital advertising
Unlike IT Departments, Digital Marketing Agencies don’t manage their client’s computer networks nor IT help desk activities. Rather, like other departments such as HR, Engineering and Legal, they use technology as a tool to get their work done. For Digital Marketing Agencies, their toolbox is full of subscription-based software and apps that enable them to help their clients:
- Drive sales
- Generate demand
- Generate leads
- Engage with customers
- Build brand awareness
- Strengthen customer loyalty
- Collect and analyze marketing data
- Much more
Here are a few examples of who to call the next time you need support with certain issues.
Contact your IT Help Desk if:
Contact your Digital Marketing Agency if:
Contact your digital marketing agency if your Agency oversees the maintenance and updates for your website and:
If you follow these simple tips, you will be ready to navigate most potential issues that you will experience and, more importantly, get them resolved quickly.
