CLEVELAND CONTENT MARKETING FIRM
Content matters. Quality, lead generating content involves more than pitching your products or services to your audience. Your prospects and customers are looking for relevant articles, stories and guides to help them solve their problems. We are a Cleveland content marketing firm that develops custom content marketing plans, which incorporate social media, search engine optimization, PR strategies, PPC, email, inbound marketing and content generation to deliver a consistent message with quality results.
Our team of experts will work with you to create quality on-page content combined with innovative designs to appeal to your potential customers. Our content marketing plans are designed to create lead generation opportunities, showcase your expertise and reach the best prospects within your target audience. We handle the content marketing strategy from start to finish so that our clients can focus on what they do best.
HOW WE DO IT
Creating content marketing strategies for your company is a collaborative effort. The more we know about your brand, goals and customer base upon starting our relationship, the better we can cater content initiatives to both meet your needs and appeal to your audience. Here are the steps we take:
- Exploration: We do an internal review of your business by looking at your current content, differentiating value, reviewing product and service priorities, and researching your competitive landscape and ideal customers, so that we can get a first-person feel for your company.
- Strategy Creation: Once armed with your goals and current initiatives, we build a content marketing plan and calendar. We designate how we will track your ROI with measurable goals, milestones and time frames.
- Preparation: We present our content marketing strategy to your team and begin to roll out the plan. Often times, we start with web and technical updates to increase user experience while our writers start developing content. We may also schedule interviews with key players in your organization to make sure we get accurate and relevant information.
- Implementation: We write, optimize and distribute your content using multiple channels. We keep you informed of our progress, make suggestions for Search Engine Optimization and user experience, and report on our results.
- Review: The digital landscape is always evolving. We meet regularly with you to show you how we are tracking trends, pivoting work as needed and updating you on what efforts are completed.
Ready to get started with a content marketing strategy? So are we.
Call us today at 330-220-6100 to learn how we shape strategies for diverse businesses – everywhere from Cleveland to Medina, Ohio.