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Pick a product – any product. Chances are, when you need it, you’re likely to search for it on Google.

Type in your search words and, just like that, a variety of relevant results are displayed! And topping the search engine results page are ads – ranging from visual shopping ads to descriptive text ads.

We’re Proximity Marketing, a Cleveland PPC agency, and we specialize in helping clients significantly enhance their online visibility and generate leads using PPC. So, should you invest in PPC? The short answer is YES! In today’s digital world, organic search results are extremely important, but PPC should also play a key role in your marketing strategy. There are many benefits to pay per click advertising, and our Cleveland PPC agency can help. Consider this:

PPC starts working immediately

Patience is a virtue – but not with PPC! That’s why it’s such a good marketing investment. It begins to pay off immediately after a campaign is launched. While other lead generation and search engine optimization (SEO) strategies are critical components of your marketing plan, they can take time to produce results. Put the pedal to the metal and bolster your marketing plan with PPC.

PPC reaches prospects that are ready to buy

Search engine users are actively looking for a solution to a problem or a product/service to purchase. 81% of internet users report searching online for a product or service to buy. And 28% of trackable website traffic comes from paid search, or PPC. Our Cleveland PPC agency can help you take advantage of this tremendous opportunity.

PPC lets you select your audience

One of the best things about PPC campaigns is that you can target specific geographic areas – down to zip codes. By bidding on select keyword phrases, you can target potential customers based on the search query they use. That means your sales funnel will get filled with people who are most likely to make a purchase. You can be very strategic, and our Cleveland PPC agency can help you develop, and execute, a pay per click strategy that delivers results.

PPC can be quantifiably measured

PPC campaigns can be precisely tracked and measured, so you know immediately what’s working, and what needs improvement. Our Cleveland PPC agency monitors and reports all the analytics to assess ROI, and makes continued adjustments to improve ad performance.

Our PPC Services

Our Cleveland PPC agency takes a strategic approach to creating and executing pay per click campaigns. Here’s what we do:

  • Research
    We research and identify the keywords (and keyword phrases) you need to reach your audience, and we make recommendations based on search history and your budget.
  • Write
    Hungry for results? We write and design your ads based on research, not gut, then serve them up fresh to optimize engagement.
  • Convert
    Let’s turn eyeballs into leads by designing a custom landing page for your campaign. When shoppers click on your ad, they’ll have the opportunity to see your key messages and submit their contact information.
  • Continuously improve
    We continuously analyze you PPC campaign and make appropriate changes to improve results.

While PPC campaigns are critically important to your marketing efforts, they’re only one part of a robust digital strategy. At Proximity Marketing, we’re experts at everything digital, and we offer a full range of services to help our clients achieve their objectives, including (but not limited to):

  • Content marketing
  • Lead generation
  • Email marketing
  • Landing page optimization
  • Search optimization
  • Social media
  • Website design and development

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