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Few things can make your online message sparkle like a professional website design and digital marketing strategy. It can attract new customers, get them to the information they need easily and provide simple ways to keep them engaged – like video, email sign-ups and free downloads. But before you dive into redesigning your website, you should probably consider a couple of things.

Have a Plan

Before giving a web designer or marketing agency direction on a website redesign, you first need a plan. Your website design plan should center around the primary objective, or top three goals of your website. The goal of your website will help shape key pieces of your design including your navigation, home page message, photos and calls-to-action.  

Some businesses want their website to be an education hub for prospects and current customers, while other companies see their website as a source of sales leads. Who are you trying to reach and what do they want? What’s your value proposition? What sets your brand apart from everyone else in your industry and how will your website reflect that?  

Working with a professional Cleveland Ohio website design team like Proximity Marketing can help you translate your vision into an effective online presence. 

Invest in Strategy 

The most well thought out website design will go unseen without a web marketing strategy. Make sure you have an ongoing web marketing plan in place to increase your website’s visibility to customers and prospects.  

You might have a great looking website, but can anyone find it when performing a Google search? Search engine optimization increases your website’s visibility in search results for keyword phrases that are relevant to the products and services you sell. For example, if you sell commercial furnace fans, then you want your website to appear on the first page of a Google search when someone queries “commercial furnace fans.” 

There are so many other ways to target your ideal buyer and direct traffic to your website:  

Paid search advertising: On a Google search result page, there are organic listings and paid ads. Businesses can pay to appear on a search result page by bidding on keyword phrases. 

Paid search advertising: On a Google search result page, there are organic listings and paid ads. Businesses can pay to appear on a search result page by bidding on keyword phrases. 

Paid social media advertising: Social media platforms like Facebook and LinkedIn provide a variety of audience targeting based on user profile information. Companies can serve dynamic images and video to attract website visitors.  

Email marketing: Customer retention and cultivating existing accounts should be a piece of every business’s strategy. Email is an easy way to stay in front of customers and make them aware of new products, company updates, deals or how-to articles.  

Contact Proximity Marketing, your Cleveland Ohio website design team, to learn more! 

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Beth is our VP of Digital Marketing Strategy who, besides drinking a ridiculous amount of coffee, helps clients generate more business. Whether they’ve partnered with Proximity Marketing for a decade or just joined the family, Beth helps clients achieve success and achieve measurable results.

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