Before you launch your website, have you determined how to monitor website traffic? Having the right analytics is like having a focus group telling you exactly what people like, dislike, or need from your website and where adjustments can be…
It’s about them, not you. It’s marketing at its heights, targeted to an audience, and then telling a story. It’s called content marketing. And it’s about switching your focus -- realizing people aren’t searching for you, they're searching for solutions…
Whenever someone asks, "Should I outsource my social media?" I respond, "Well, maybe you shouldn't."Yet, there’s two factors to consider before deciding whether or not you should outsource. Two Factors To Consider When Deciding Whether or Not to Outsource Social…
Building a website is hard. But, creating content for a website is harder because you can do one of two things: 1.) You can burry your head in the sand, and hope you find a magic genie while you’re down there;…
You can customize a mobile experience for a user two ways: Serve up a separate web experience via an app or develop a separate website detecting mobile devices. The main difference between the two is the platforms. Mobile app A…
Social media is one the most direct methods of communication. As we move towards an “always plugged-in” society, the ability to reach clients through their personal devices creates the need for businesses to engage in social media marketing. While not…
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