Get out your virtual bow and arrow to hit your target audience with a focused message and achieve your sales goals. Imagine audience targeting as the progressively focused concentric rings of a classic archery target with the bullseye at the center. Certain forms of advertising or…
When Abraham Lincoln delivered his stirring address in Gettysburg in 1863, his speech of just 272 words was so short, the photographers covering the event hadn’t yet finished setting up their equipment to take a photo. The takeaway? Content is…
The Importance of Integrating Paid and Organic Social Media So, you’ve created a social media page for your company and maybe even amassed a decent following. You post regularly, share funny and engaging content, and promptly respond to any messages…
It’s the start of a typical Tuesday as you sit at your desk casually sipping your double mocha Frappuccino and begin your morning routine. No new emails? Something’s up because you get at least 46 newsletters by now. You check…
We get it. You see retail businesses all day long on your personal social media sites. You understand how they work for companies that sell directly to the consumer, but what about you? How can a manufacturing company utilize social…
Hello? Hello? Is anyone listening? No one likes when they are having a conversation with another person who stops paying attention midway through the chat. Or listening to someone who only talks about themselves. Why? Because communication is a two-way…
Ohio Content Marketing If you ask a digital marketer how to grow your business online, chances are you’ll hear the buzzwords “content marketing.” Yes, it’s trendy right now… but it’s NOT new. And while not a “silver bullet”, content marketing…
There’s a good chance that no matter what type of business you have, local search marketing can help improve your bottom line. That’s because local search optimization includes map, business and local directory listing that helps users find you in…
As sales people, we have to be excellent communicators. This means managing open lines of dialog with current customers, building rapport with prospects, and continuously networking both offline and online. So how do you make your sales call unique? How…
It has been widely tested to see just how many points of contact it takes for an inquirer to become a lead, and then to become a customer. Whichever study you see, the answer is rarely ever just one or…
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