It has been widely tested to see just how many points of contact it takes for an inquirer to become a lead, and then to become a customer. Whichever study you see, the answer is rarely ever just one or…
Before you launch your website, have you determined how to monitor website traffic? Having the right analytics is like having a focus group telling you exactly what people like, dislike, or need from your website and where adjustments can be…
Keywords are like compasses. They provide you direction. They are essential in a good SEO program and provide you an intentional approach to your marketing program. Once you’ve identified words and phrases your customers are seeking, you have developed an…
It’s about them, not you. It’s marketing at its heights, targeted to an audience, and then telling a story. It’s called content marketing. And it’s about switching your focus -- realizing people aren’t searching for you, they're searching for solutions…
First 3 Steps for Creating a long term seo strategy It's a new year and you have a renewed commitment to your online marketing efforts. Your business needs to gain new visibility, new web traffic, and new leads, right? In the…
Recently, a friend of mine asked about website strategy and my thoughts on how she could improve her site. And, a couple of basic questions arose: 1) What exactly is a content management system (CMS)? 2) Do I need to…
SEO Best Practices That Work from an Experienced Ohio SEO Firm When it comes to search engine optimization, remember, it’s not rocket science, but your digital marketing team can help you understand how seo works — step by step. Think…
While there's many different schools of thought, weighing the success of your SEO program is almost completely based on the commitment you or anyone else puts into it and your expectations of the results. While you’re at it, you can…
Creating an SEO strategy, optimizing a website, writing content and distributing a continuous content schedule are big undertakings. To accomplish these in-house, you need to have employees trained and ready for the task. Beyond tactical execution, this task requires a…
Learn the Best Way to Get Your Website on the First Page of Google Search Results It’s coveted. The pole position, the top dog, the cream of the crop – yes, getting to the first page of Google’s organic search…
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