Having shared marketing strategies used in earlier stages of the buyer’s journey, Awareness and Consideration, it’s now time to review marketing tactics designed to win the sale in the Decision stage. While a lot of research has been done already,…
Videos are great tools that help nurture prospects throughout all three stages of the customer journey: Awareness, Consideration and Decision. People simply like to consume visual content and videos do a great job keeping them engaged. Your video strategy should…
In the first article of the buyer’s journey series we focused on the marketing strategies used during the first of three stages – the Awareness stage. During the Awareness stage of the customer journey, shoppers are just starting to understand…
Thanks to the internet, buyers can find just about all the information they need to make a purchasing decision on their smart phones, laptops and desktop computers. They want to educate themselves before doing anything else, and that means we can’t…
Get out your virtual bow and arrow to hit your target audience with a focused message and achieve your sales goals. Imagine audience targeting as the progressively focused concentric rings of a classic archery target with the bullseye at the center. Certain forms of advertising or…
Natural search engine rankings are vulnerable because of the way Google handles search engine results pages (known as SERPs). Mike Murray, Proximity Marketing's senior SEO strategist, details the issue and outlines key strategies in a new Content Marketing Institute article:…
How many times have you clicked on a paid ad without realizing it? With the latest update to the search engine results page (SERP), Google now displays up to four paid ads above organic results. While this doesn’t mean that…
How do potential customers find your company? If you’re like many business-to-business organizations, you may have limited time when it comes to marketing your services or products. A marketing strategy that’s particularly important for B2B companies is search engine optimization,…
With traditional marketing methods, it can take time to realize your ROI. At a trade show, you collect contact information of booth visitors and then follow-up to see what leads turned into sales. If you have an advertisement in a…
Search engine optimization (SEO) is the process of growing both the quality and quantity of visitors to your website through different techniques and tactics. SEO is the practice of optimizing your on-site content (website) and off-site appearances (press releases, directory…
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