Get out your virtual bow and arrow to hit your target audience with a focused message and achieve your sales goals. Imagine audience targeting as the progressively focused concentric rings of a classic archery target with the bullseye at the center. Certain forms of advertising or…
Natural search engine rankings are vulnerable because of the way Google handles search engine results pages (known as SERPs). Mike Murray, Proximity Marketing's senior SEO strategist, details the issue and outlines key strategies in a new Content Marketing Institute article:…
How many times have you clicked on a paid ad without realizing it? With the latest update to the search engine results page (SERP), Google now displays up to four paid ads above organic results. While this doesn’t mean that…
How do potential customers find your company? If you’re like many business-to-business organizations, you may have limited time when it comes to marketing your services or products. A marketing strategy that’s particularly important for B2B companies is search engine optimization,…
With traditional marketing methods, it can take time to realize your ROI. At a trade show, you collect contact information of booth visitors and then follow-up to see what leads turned into sales. If you have an advertisement in a…
Search engine optimization (SEO) is the process of growing both the quality and quantity of visitors to your website through different techniques and tactics. SEO is the practice of optimizing your on-site content (website) and off-site appearances (press releases, directory…
This year’s Content Marketing World message summed up in a song lyric: “Baby You’re Much Too Fast.” Even a seasoned content marketing professional had something to learn at CMWorld, held Sept. 8-9 in Cleveland. Like other web marketing strategies, the…
Search engine optimization is a necessary component of your online marketing plan. Don’t believe us? Here’s why. From simple to complicated trending reports, people flock to search engines to find more information. Next time you do a Google search, take…
There are more than 3 billion people using the Internet and not all of them are potential customers. But some of them are. Wondering how you attract your local customers and not anyone else? Here are some tricks of the…
Conversion Rate Optimization (CRO) is a critical strategy to the success of your online marketing initiatives. Why? Because CRO is the art and science of getting your visitors to take a desired action once they have arrived on your site.…
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