The short answer is yes, even if it’s by accident. According to research and analysis, large successful companies that you wouldn’t think need SEO, are using it--without realizing it. Just look at Nike and Toyota. Both companies spent billions of…
Beginning July 1st, a new Canadian Anti-Spam Law (CASL) will go into effect, and the legislation is much more aggressive than that of the US’s CAN SPAM. The biggest difference – it requires “express” consent for customers vs. “implied” consent,…
It’s about them, not you. It’s marketing at its heights, targeted to an audience, and then telling a story. It’s called content marketing. And it’s about switching your focus -- realizing people aren’t searching for you, they're searching for solutions…
We don’t hold the Magic 8 Ball of subject lines because there's no one magic subject line or tactic that works across all industries. It all depends on the audience you are reaching out to, whether it's a consumer or…
I think this is a topic on the back of many people's minds: Can I be sued for sending email marketing? Initially when the CAN-SPAM Act of 2003 was passed, there were a lot of questions about it. But, after…
First 3 Steps for Creating a long term seo strategy It's a new year and you have a renewed commitment to your online marketing efforts. Your business needs to gain new visibility, new web traffic, and new leads, right? In the…
Building a website is hard. But, creating content for a website is harder because you can do one of two things: 1.) You can burry your head in the sand, and hope you find a magic genie while you’re down there;…
We’ve all seen them – from the iPhones to the Androids - symbols used in text messaging. Now, we are starting to see them in email campaigns. We've seen a lot of this in business to consumer campaigns and used…
Recently, a friend of mine asked about website strategy and my thoughts on how she could improve her site. And, a couple of basic questions arose: 1) What exactly is a content management system (CMS)? 2) Do I need to…
SEO Best Practices That Work from an Experienced Ohio SEO Firm When it comes to search engine optimization, remember, it’s not rocket science, but your digital marketing team can help you understand how seo works — step by step. Think…
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