You are the best in your field, right? You are consistently finding manufacturing solutions for your customers’ problems. You continue to innovate and design your products and processes for the top-of-the-line services you deliver. Your customers appreciate all that you…
BRUNSWICK, Ohio (June 2, 2016) – Companies in the Brunswick Business Park and the surrounding area came together for a food drive to benefit Feeding Medina County. More than 25 businesses volunteered to donate for the event. Participants dropped off…
Conventional wisdom tells us all that the more options a customer has, the better they can choose a service or product that suits their needs, and that’s a rational position. Unfortunately, the statistics can sometimes show us that customer behavior…
As sales people, we have to be excellent communicators. This means managing open lines of dialog with current customers, building rapport with prospects, and continuously networking both offline and online. So how do you make your sales call unique? How…
It has been widely tested to see just how many points of contact it takes for an inquirer to become a lead, and then to become a customer. Whichever study you see, the answer is rarely ever just one or…
In competitive industries, where it’s a challenge to stand out, companies must provide a unique value to their customers. And, many of them have turned to relationship marketing in order to differentiate themselves from others and cultivate loyal customers. E-cards…
It will come with a cost, and there’s a chance it may not get used as you’d like. Nonetheless, a landing page that requires readers to put some “skin” in the game (a commitment to provide information) will help your marketing…
It’s important to know the differences between a self-service option or hiring an agency before your business launches its next email campaign. A self-service email solution or do-it-yourself solution allows your business to manage email marketing on its own from…
The short answer is yes, even if it’s by accident. According to research and analysis, large successful companies that you wouldn’t think need SEO, are using it--without realizing it. Just look at Nike and Toyota. Both companies spent billions of…
Beginning July 1st, a new Canadian Anti-Spam Law (CASL) will go into effect, and the legislation is much more aggressive than that of the US’s CAN SPAM. The biggest difference – it requires “express” consent for customers vs. “implied” consent,…
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