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While many businesses recognize the importance of paid search in a comprehensive online marketing campaign, few spend enough time thinking through their paid search budgets. What is paid search? Using Google Ads as an example, when a user accesses the…
A pay-per-click (PPC) or paid search campaign can be a quick way to drive potential customers to your website. It has become ubiquitous in most industries, which means two things. First, it works, and second, the company that isn’t using…
How many times have you clicked on a paid ad without realizing it? With the latest update to the search engine results page (SERP), Google now displays up to four paid ads above organic results. While this doesn’t mean that…
Conversion Rate Optimization (CRO) is a critical strategy to the success of your online marketing initiatives. Why? Because CRO is the art and science of getting your visitors to take a desired action once they have arrived on your site.…
Why Your SEO Strategy Just Got a Little Harder Last month, Google implemented a significant change to its search results page layout that’s likely to impact your digital strategy; it removed paid advertisements (AdWords) from the right sidebar for desktop…
Whether your business is B2B, B2C or non-profit… operates locally or globally… and offers products, services or both… there’s a good chance that you’re competing in a saturated online market. Your company’s website is often times the first impression a…
Start with the Business & Work Backward Digital marketing strategies are not one-size-fits-all. And in fact, the most effective ones are those that are well-aligned with overarching business goals. For example, a marketing strategy for a company focused on retaining…
It has been widely tested to see just how many points of contact it takes for an inquirer to become a lead, and then to become a customer. Whichever study you see, the answer is rarely ever just one or…
Before you launch your website, have you determined how to monitor website traffic? Having the right analytics is like having a focus group telling you exactly what people like, dislike, or need from your website and where adjustments can be…
An Internet marketing consultant was once asked by an SEO professional why he would ever buy PPC traffic if he can get organic traffic with SEO. His response pointed to his understanding of the direction that digital advertising is headed.…
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