Can I be sued for sending email marketing?
I think this is a topic on the back of many people's minds: Can I be sued for sending email marketing? Initially when the CAN-SPAM Act of 2003 was passed, there were a lot of questions about it. But, after…
Email Campaign Response Rates Special Characters (♥ ★ ☆ ☺☮ ☃ ☂)
We’ve all seen them – from the iPhones to the Androids - symbols used in text messaging. Now, we are starting to see them in email campaigns. We've seen a lot of this in business to consumer campaigns and used…
HTML Email vs. Text-Only Format Email for Best ROI?
HTML vs. Text Emails How you design an email marketing campaign to look depends on the content it will contain and its intent. In the discussion of HTML vs. text emails, we know that HTML email messages are not automatically…
Will linking to video in email increase sales?
Using Video in Email Marketing You have optimized content and a great email design, but how else can you engage your readers so they see your capabilities? Create a personal, targeted video for your contacts - that personal touch, alone,…
How to turn your print design into a effective email design?
Turn Your Print Marketing Into Powerful Email Design Converting a print piece to email isn’t as simple as a copy and pasting – it’s really an art. Print marketing pieces are often designed with a lot of images so you…
Yahoo Drops Inactive Accounts July 15, 2013
Your Yahoo Email Account We all have them. That free Yahoo account that seemed as important as that last collectable Beanie Baby. But, like the stuffed animal, it's been shoved to the corner, discarded and left unused and unwanted. Your…
Speed vs. Strategy Planning: Can we spend too much time planning our email campaigns?
Email Marketing Strategy Email may be faster to turn around and less expensive than its print counterpart but that does not mean it should be sent frequently or haphazardly. A planned email marketing strategy will produce more leads and loyal…
How Often Should Email Marketing Newsletters Be Sent Out?
Type of Content Can Influence when to send email Newsletters There’s no magic number when it comes to how frequently a business should send out their email newsletter, so the short answer is, “it depends.” The most common variables that…
