In competitive industries, where it’s a challenge to stand out, companies must provide a unique value to their customers. And, many of them have turned to relationship marketing in order to differentiate themselves from others and cultivate loyal customers. E-cards…
It will come with a cost, and there’s a chance it may not get used as you’d like. Nonetheless, a landing page that requires readers to put some “skin” in the game (a commitment to provide information) will help your marketing…
It’s important to know the differences between a self-service option or hiring an agency before your business launches its next email campaign. A self-service email solution or do-it-yourself solution allows your business to manage email marketing on its own from…
Emails--you receive tens to twenties of them per day. Each one only has three to four seconds to capture your attention based on the subject line, the purpose of the message and its content. So, if you’re inundated with emails,…
No time like the present, right? Take this scenario: You started a business and it’s booming. Until now, your marketing needs were manageable. Sure, you needed some help preparing fliers and designing a logo. And, the website? Hah, your brother…
It’s about them, not you. It’s marketing at its heights, targeted to an audience, and then telling a story. It’s called content marketing. And it’s about switching your focus -- realizing people aren’t searching for you, they're searching for solutions…
What types of email campaign split testing will increase my response rates for my business? The design, subject line, email list, and time of day you send email are all important factors to consider when testing your next email campaign.…
Email is still the No. 1 tool for your marketing campaigns. So, how can you measure the success of your email marketing campaigns? Just follow these tips. Five tips to ensuring your email marketing campaign is successful 1.) Engage Your…
Think of it as making your first impression. Think 3.3.2… it's what you check before you send! If your email has misspelled words and is formatted incorrectly, it doesn’t bode well for you, your company or the product or service…
We don’t hold the Magic 8 Ball of subject lines because there's no one magic subject line or tactic that works across all industries. It all depends on the audience you are reaching out to, whether it's a consumer or…
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