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Are You Collecting Email Addresses?

Email marketing has many benefits for business-to-business companies, from lead nurturing to distributing content offers. However, before you can create valuable email marketing campaigns, you must be able to consistently attract and gain new contacts. The Power of Email First,…

Email Open Rate Vs. Click Through Rate

Email Open Rate vs Click through Rate How are you measuring the effectiveness of your email marketing efforts? There are several KPIs (key performance indicators) worth tracking to strengthen your email marketing efforts. Two dominant metrics reported within email management…

Mobile-Friendly vs. Responsive Email Design

Have you checked your email before getting out of bed in the morning? Quickly scanned through your inbox during a meeting break? Reading emails on a mobile device has become an everyday activity for most people. In fact, two-thirds of…

65 Ways to Grow Your Email List

Email Newsletter: Write stellar content: If readers don’t see the value in your content, they will stop wanting to receive it.Make “Email a Friend” button easily shareable: The simpler the process of sharing is, the more likely people will forward…

3 Reasons to Use Email Marketing

Different (and new) digital marketing tactics get thrown at you every day, along with a message about how important they are to your marketing strategy. It’s hard enough for digital marketers to keep up, let alone business owners and executive…

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