Get out your virtual bow and arrow to hit your target audience with a focused message and achieve your sales goals. Imagine audience targeting as the progressively focused concentric rings of a classic archery target with the bullseye at the center. Certain forms of advertising or…
Email marketing has many benefits for business-to-business companies, from lead nurturing to distributing content offers. However, before you can create valuable email marketing campaigns, you must be able to consistently attract and gain new contacts. The Power of Email First,…
Key Performance Indicators to Track How are you measuring the effectiveness of your email marketing efforts? There are several KPIs (key performance indicators) worth tracking to strengthen your email marketing efforts. Two dominant metrics reported within email management tools are…
Have you checked your email before getting out of bed in the morning? Quickly scanned through your inbox during a meeting break? Reading emails on a mobile device has become an everyday activity for most people. In fact, two-thirds of…
You have the industry expertise. You have information you want to get out about your manufacturing company. But what are the best ways to distribute that message? While there are a few key avenues you can take, one of the…
Email Newsletter: Write stellar content: If readers don’t see the value in your content, they will stop wanting to receive it.Make “Email a Friend” button easily shareable: The simpler the process of sharing is, the more likely people will forward…
Ohio Content Marketing If you ask a digital marketer how to grow your business online, chances are you’ll hear the buzzwords “content marketing.” Yes, it’s trendy right now… but it’s NOT new. And while not a “silver bullet”, content marketing…
Different (and new) digital marketing tactics get thrown at you every day, along with a message about how important they are to your marketing strategy. It’s hard enough for digital marketers to keep up, let alone business owners and executive…
As sales people, we have to be excellent communicators. This means managing open lines of dialog with current customers, building rapport with prospects, and continuously networking both offline and online. So how do you make your sales call unique? How…
It has been widely tested to see just how many points of contact it takes for an inquirer to become a lead, and then to become a customer. Whichever study you see, the answer is rarely ever just one or…
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