Conversion Rate Optimization (CRO) is a critical strategy to the success of your online marketing initiatives. Why? Because CRO is the art and science of getting your visitors to take a desired action once they have arrived on your site.…
Email Newsletter: Write stellar content: If readers don’t see the value in your content, they will stop wanting to receive it.Make “Email a Friend” button easily shareable: The simpler the process of sharing is, the more likely people will forward…
Ohio Content Marketing If you ask a digital marketer how to grow your business online, chances are you’ll hear the buzzwords “content marketing.” Yes, it’s trendy right now… but it’s NOT new. And while not a “silver bullet”, content marketing…
Why Your SEO Strategy Just Got a Little Harder Last month, Google implemented a significant change to its search results page layout that’s likely to impact your digital strategy; it removed paid advertisements (AdWords) from the right sidebar for desktop…
Search Engine Optimization: Understanding the Return on Investment If you want to grow your business, you need to be where your customers are. And according to a recent survey by Yelp, approximately 85% of consumers are using search engines like…
Different (and new) digital marketing tactics get thrown at you every day, along with a message about how important they are to your marketing strategy. It’s hard enough for digital marketers to keep up, let alone business owners and executive…
Whether your business is B2B, B2C or non-profit… operates locally or globally… and offers products, services or both… there’s a good chance that you’re competing in a saturated online market. Your company’s website is often times the first impression a…
There’s a good chance that no matter what type of business you have, local search marketing can help improve your bottom line. That’s because local search optimization includes map, business and local directory listing that helps users find you in…
Start with the Business & Work Backward Digital marketing strategies are not one-size-fits-all. And in fact, the most effective ones are those that are well-aligned with overarching business goals. For example, a marketing strategy for a company focused on retaining…
Conventional wisdom tells us all that the more options a customer has, the better they can choose a service or product that suits their needs, and that’s a rational position. Unfortunately, the statistics can sometimes show us that customer behavior…
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