Whether your business is B2B, B2C or non-profit… operates locally or globally… and offers products, services or both… there’s a good chance that you’re competing in a saturated online market. Your company’s website is often times the first impression a…
There’s a good chance that no matter what type of business you have, local search marketing can help improve your bottom line. That’s because local search optimization includes map, business and local directory listing that helps users find you in…
Start with the Business & Work Backward Digital marketing strategies are not one-size-fits-all. And in fact, the most effective ones are those that are well-aligned with overarching business goals. For example, a marketing strategy for a company focused on retaining…
Conventional wisdom tells us all that the more options a customer has, the better they can choose a service or product that suits their needs, and that’s a rational position. Unfortunately, the statistics can sometimes show us that customer behavior…
Content comes in many different forms from blogs and pictures to videos and product descriptions. So, determining what is right for you is one of the first things you need to do. Yet, not only determine what’s right for you,…
As sales people, we have to be excellent communicators. This means managing open lines of dialog with current customers, building rapport with prospects, and continuously networking both offline and online. So how do you make your sales call unique? How…
It has been widely tested to see just how many points of contact it takes for an inquirer to become a lead, and then to become a customer. Whichever study you see, the answer is rarely ever just one or…
You can customize a mobile experience for a user two ways: Serve up a separate web experience via an app or develop a separate website detecting mobile devices. The main difference between the two is the platforms. Mobile app A…
In competitive industries, where it’s a challenge to stand out, companies must provide a unique value to their customers. And, many of them have turned to relationship marketing in order to differentiate themselves from others and cultivate loyal customers. E-cards…
It will come with a cost, and there’s a chance it may not get used as you’d like. Nonetheless, a landing page that requires readers to put some “skin” in the game (a commitment to provide information) will help your marketing…
We shape digital marketing strategies for B2B and B2C businesses in Cleveland, Brunswick, Medina, Ohio as well as for clients located throughout the United States. Learn more about our Cleveland services, including social media and SEO.
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