No matter what type of business you run, you have a unique story. And people like a good story. Customers want to connect with you and your business in some way. One way an initial connection can begin is with…
We’ve all been there. You sign onto a website and it takes what seems like an eternity to load. The little circle keeps rolling around. How long do you wait before frustration kicks in and you click off the site?…
With traditional marketing methods, it can take time to realize your ROI. At a trade show, you collect contact information of booth visitors and then follow-up to see what leads turned into sales. If you have an advertisement in a…
Your website is the central hub of all your marketing initiatives and the go-to informational source for your customers. So when your website malfunctions, is hacked, or goes down completely, it’s an understandably stressful situation. As a website design and…
Whether a person is looking for a new pair of sneakers or searching for a new industrial machine for their manufacturing company, they go on a buyer’s journey. As a salesperson, it’s important to understand where the buyer is because…
Search engine optimization (SEO) is the process of growing both the quality and quantity of visitors to your website through different techniques and tactics. SEO is the practice of optimizing your on-site content (website) and off-site appearances (press releases, directory…
It is your job to know what your customers need. And to do this, you need to listen to both what they are saying and what they are not saying. Here are a few techniques to becoming a successful listener:…
This year’s Content Marketing World message summed up in a song lyric: “Baby You’re Much Too Fast.” Even a seasoned content marketing professional had something to learn at CMWorld, held Sept. 8-9 in Cleveland. Like other web marketing strategies, the…
Search engine optimization is a necessary component of your online marketing plan. Don’t believe us? Here’s why. From simple to complicated trending reports, people flock to search engines to find more information. Next time you do a Google search, take…
Your website is often the first impression potential clients have of your business. They may have been referred by a colleague, found you through a Google search, or read an offline advertisement. Once you have someone on your website, the…
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