Manufacturers may be experts at what they produce, but often lack the resources and knowledge on how to best market those products. If you are a small-to-medium sized manufacturer with a lean front office staff, then you have probably contemplated…
We have all been in the too familiar situation where we’ve lost something and had no idea where to find it. Panic, frustration, and anger all ensue, but the fact remains those responses will not solve your problem. Your domain…
Natural search engine rankings are vulnerable because of the way Google handles search engine results pages (known as SERPs). Mike Murray, Proximity Marketing's senior SEO strategist, details the issue and outlines key strategies in a new Content Marketing Institute article:…
It’s the start of a typical Tuesday as you sit at your desk casually sipping your double mocha Frappuccino and begin your morning routine. No new emails? Something’s up because you get at least 46 newsletters by now. You check…
Most business owners don’t have the time to regularly analyze marketing efforts and the results they provide. Your time is better spent managing resources, streamlining operations and planning for your business’s future. This doesn’t mean, however, that owners shouldn’t understand…
Email marketing has many benefits for business-to-business companies, from lead nurturing to distributing content offers. However, before you can create valuable email marketing campaigns, you must be able to consistently attract and gain new contacts. The Power of Email First,…
Key Performance Indicators to Track How are you measuring the effectiveness of your email marketing efforts? There are several KPIs (key performance indicators) worth tracking to strengthen your email marketing efforts. Two dominant metrics reported within email management tools are…
How many times have you clicked on a paid ad without realizing it? With the latest update to the search engine results page (SERP), Google now displays up to four paid ads above organic results. While this doesn’t mean that…
Inbound vs. Outbound Marketing How much do you know about the difference between inbound vs outbound marketing? Inbound marketing has grown in popularity over the last several years and mar keters have started to change their overall marketing strategy to…
How do potential customers find your company? If you’re like many business-to-business organizations, you may have limited time when it comes to marketing your services or products. A marketing strategy that’s particularly important for B2B companies is search engine optimization,…
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