When Abraham Lincoln delivered his stirring address in Gettysburg in 1863, his speech of just 272 words was so short, the photographers covering the event hadn’t yet finished setting up their equipment to take a photo. The takeaway? Content is…
Great photography and engaging video work well to grab the attention of your site’s visitors. But maintaining a high performing website involves more than improving aesthetics. Tracking your site’s visitor activity is key to understanding what’s working for your business, and what’s not. Evaluating…
Content Marketing vs. Product Sales Marketing Some companies might confuse content marketing with product sales marketing. Product sales marketing is sales collateral, such as flyers specific to a product line or item, or advertising via any method such as video,…
How do you run a marathon? Any athlete knows it’s a gradual process of training day by day to build up to that final, grueling challenge. No one gets up one morning and decides to spontaneously tackle 26.2-miles. In marketing,…
Your site looks good, in fact, modern compared to the competition. And you’re thinking, “didn’t we just update it recently?” Time has a way of slipping past more swiftly than we realize. Three or four years flies by and in…
Throwing something up on a wall in the hopes it will stick works well if you’re creating a TikTok video using salami slices (so we’ve heard). Yet all too often, that’s how companies approach their digital marketing. They try a…
The Growing Role of Digital Marketing in a Socially Distanced World None of us have ever faced a business climate quite like the one we currently occupy. And decisions, both big and little, will have a huge impact on the…
There is always a first time: the first time a potential customer strolls past your trade show booth, the first time someone visits your website from a Google search or the first time they view your LinkedIn page. The goal…
Lead generation has its place within any marketing plan of course. However, some can get distracted by lead generation at the expense of more obvious sales growth potential – your existing customer base. As literally decades of research shows, customer retention provides…
The Secret Weapon in your Marketing Arsenal It would be next to impossible to imagine a company that doesn’t have a web presence in today’s business landscape. Yet not all companies are leveraging their web site to its best advantage.…
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