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Are You Collecting Email Addresses?

Email marketing has many benefits for business-to-business companies, from lead nurturing to distributing content offers. However, before you can create valuable email marketing campaigns, you must be able to consistently attract and gain new contacts. The Power of Email First,…

Email Open Rate Vs. Click Through Rate

Key Performance Indicators to Track How are you measuring the effectiveness of your email marketing efforts? There are several KPIs (key performance indicators) worth tracking to strengthen your email marketing efforts. Two dominant metrics reported within email management tools are…

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