Recently, a friend of mine asked about website strategy and my thoughts on how she could improve her site. And, a couple of basic questions arose: 1) What exactly is a content management system (CMS)? 2) Do I need to…
SEO Best Practices That Work from an Experienced Ohio SEO Firm When it comes to search engine optimization, remember, it’s not rocket science, but your digital marketing team can help you understand how seo works — step by step. Think…
You can customize a mobile experience for a user two ways: Serve up a separate web experience via an app or develop a separate website detecting mobile devices. The main difference between the two is the platforms. Mobile app A…
While there's many different schools of thought, weighing the success of your SEO program is almost completely based on the commitment you or anyone else puts into it and your expectations of the results. While you’re at it, you can…
Creating an SEO strategy, optimizing a website, writing content and distributing a continuous content schedule are big undertakings. To accomplish these in-house, you need to have employees trained and ready for the task. Beyond tactical execution, this task requires a…
Develop Website Strategies to Achieve Your Goals Reality vs. Wishful Thinking...Let's discuss a real website development timeline. As a Cleveland web design firm, the first question we hear from our clients after they’ve decided to build or redesign their websites…
HTML vs. Text Emails How you design an email marketing campaign to look depends on the content it will contain and its intent. In the discussion of HTML vs. text emails, we know that HTML email messages are not automatically…
Social media is one the most direct methods of communication. As we move towards an “always plugged-in” society, the ability to reach clients through their personal devices creates the need for businesses to engage in social media marketing. While not…
Using Video in Email Marketing You have optimized content and a great email design, but how else can you engage your readers so they see your capabilities? Create a personal, targeted video for your contacts - that personal touch, alone,…
The Average Cost of Pay per Click (PPC) Pay-per-click marketing can be one of the most effective components of your web marketing strategy. If you’re not careful, however, it could also be one of the most costly. The cost of…
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