Few things can make your online message sparkle like a professional website design and digital marketing strategy. It can attract new customers, get them to the information they need easily and provide simple ways to keep them engaged – like…
Your website is likely a potential buyers first impression of your business and brand. And if that impression is a bad one, prospects will move on to your competition. To have digital impact, you need a website that will stop…
Having shared marketing strategies used in earlier stages of the buyer’s journey, Awareness and Consideration, it’s now time to review marketing tactics designed to win the sale in the Decision stage. While a lot of research has been done already,…
Videos are great tools that help nurture prospects throughout all three stages of the customer journey: Awareness, Consideration and Decision. People simply like to consume visual content and videos do a great job keeping them engaged. Your video strategy should…
In the first article of the buyer’s journey series we focused on the marketing strategies used during the first of three stages – the Awareness stage. During the Awareness stage of the customer journey, shoppers are just starting to understand…
Thanks to the internet, buyers can find just about all the information they need to make a purchasing decision on their smart phones, laptops and desktop computers. They want to educate themselves before doing anything else, and that means we can’t…
From email to laptops, tablets, mobile devices, the cloud and more, just about everything we touch at work involves the use of technology. In fact, we rely on it so much that it can be impossible to do our jobs…
Monitoring website traffic levels can help in keeping and attracting more consumers. One factor that can affect your traffic levels is a website redesign. 50% of consumers believe that having a good web design is essential in product branding. There…
Websites are invaluable digital marketing tools that make it easy for companies to connect with prospects. And yet, no matter how great the design is or how well you write the words, you can’t guarantee that a website visitor will jump into…
Get out your virtual bow and arrow to hit your target audience with a focused message and achieve your sales goals. Imagine audience targeting as the progressively focused concentric rings of a classic archery target with the bullseye at the center. Certain forms of advertising or…
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