A pay-per-click (PPC) or paid search campaign can be a quick way to drive potential customers to your website. It has become ubiquitous in most industries, which means two things. First, it works, and second, the company that isn’t using…
To reach customers where they live, you need a rare breed of marketing firm. Someone who knows the local terrain intimately but also has the digital savvy that makes them valuable to multi-regional and global players as well. In Northeast…
Search engine optimization (SEO) is all about making your website more search-engine friendly. SEO companies in Cleveland OH strive to create websites for clients using strong metadata and supporting content that’s likely to appear near the top of target customer search…
Your website is likely a potential buyers first impression of your business and brand. And if that impression is a bad one, prospects will move on to your competition. To have digital impact, you need a website that will stop…
Having shared marketing strategies used in earlier stages of the buyer’s journey, Awareness and Consideration, it’s now time to review marketing tactics designed to win the sale in the Decision stage. While a lot of research has been done already,…
Videos are great tools that help nurture prospects throughout all three stages of the customer journey: Awareness, Consideration and Decision. People simply like to consume visual content and videos do a great job keeping them engaged. Your video strategy should…
In the first article of the buyer’s journey series we focused on the marketing strategies used during the first of three stages – the Awareness stage. During the Awareness stage of the customer journey, shoppers are just starting to understand…
Thanks to the internet, buyers can find just about all the information they need to make a purchasing decision on their smart phones, laptops and desktop computers. They want to educate themselves before doing anything else, and that means we can’t…
From email to laptops, tablets, mobile devices, the cloud and more, just about everything we touch at work involves the use of technology. In fact, we rely on it so much that it can be impossible to do our jobs…
Monitoring website traffic levels can help in keeping and attracting more consumers. One factor that can affect your traffic levels is a website redesign. 50% of consumers believe that having a good web design is essential in product branding. There…
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