First-party data is the gold standard in digital marketing. It is customer information and contact details that you often collect yourself, in some cases coming from your own digital channels, which means two things. First, you can trust it, and…
Search engine optimization (SEO) is a long-term play with a potentially big payoff. However, it’s gained a reputation as part art, part science, and in some corners, part magic. SEO enables companies to adjust their websites to make them more…
Good website design can mean the difference between strong and weak online traffic and sales. What follows are some of the elements of outstanding website design Cleveland Ohio style. Before interested users even get to the website, a search engine…
A pay-per-click (PPC) or paid search campaign can be a quick way to drive potential customers to your website. It has become ubiquitous in most industries, which means two things. First, it works, and second, the company that isn’t using…
To reach customers where they live, you need a rare breed of marketing firm. Someone who knows the local terrain intimately but also has the digital savvy that makes them valuable to multi-regional and global players as well. In Northeast…
Search engine optimization (SEO) is all about making your website more search-engine friendly. SEO companies in Cleveland OH strive to create websites for clients using strong metadata and supporting content that’s likely to appear near the top of target customer search…
Your website is likely a potential buyers first impression of your business and brand. And if that impression is a bad one, prospects will move on to your competition. To have digital impact, you need a website that will stop…
Having shared marketing strategies used in earlier stages of the buyer’s journey, Awareness and Consideration, it’s now time to review marketing tactics designed to win the sale in the Decision stage. While a lot of research has been done already,…
Videos are great tools that help nurture prospects throughout all three stages of the customer journey: Awareness, Consideration and Decision. People simply like to consume visual content and videos do a great job keeping them engaged. Your video strategy should…
In the first article of the buyer’s journey series we focused on the marketing strategies used during the first of three stages – the Awareness stage. During the Awareness stage of the customer journey, shoppers are just starting to understand…
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