Thanks to the internet, buyers can find just about all the information they need to make a purchasing decision on their smart phones, laptops and desktop computers. They want to educate themselves before doing anything else, and that means we can’t…
From email to laptops, tablets, mobile devices, the cloud and more, just about everything we touch at work involves the use of technology. In fact, we rely on it so much that it can be impossible to do our jobs…
Monitoring website traffic levels can help in keeping and attracting more consumers. One factor that can affect your traffic levels is a website redesign. 50% of consumers believe that having a good web design is essential in product branding. There…
Websites are invaluable digital marketing tools that make it easy for companies to connect with prospects. And yet, no matter how great the design is or how well you write the words, you can’t guarantee that a website visitor will jump into…
Get out your virtual bow and arrow to hit your target audience with a focused message and achieve your sales goals. Imagine audience targeting as the progressively focused concentric rings of a classic archery target with the bullseye at the center. Certain forms of advertising or…
An Interview with Mark Priebe, Proximity Marketing CEO 1. How was the agency impacted by the pandemic? Flexibility with working conditions, such as working remotely was key early on. We had to ensure we had the right tools in place to service clients, even…
When Abraham Lincoln delivered his stirring address in Gettysburg in 1863, his speech of just 272 words was so short, the photographers covering the event hadn’t yet finished setting up their equipment to take a photo. The takeaway? Content is…
Great photography and engaging video work well to grab the attention of your site’s visitors. But maintaining a high performing website involves more than improving aesthetics. Tracking your site’s visitor activity is key to understanding what’s working for your business, and what’s not. Evaluating…
Content Marketing vs. Product Sales Marketing Some companies might confuse content marketing with product sales marketing. Product sales marketing is sales collateral, such as flyers specific to a product line or item, or advertising via any method such as video,…
How do you run a marathon? Any athlete knows it’s a gradual process of training day by day to build up to that final, grueling challenge. No one gets up one morning and decides to spontaneously tackle 26.2-miles. In marketing,…
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